The Establishment of Own Brand and the Operational Strategies in Electronic Business Platform

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 106 === The case study in this project is to analyze the establishment of own brand for a company. The company utilizes the electronic business platform to sell the product, children''s boots. I analyze the issues include the direction of company’s operati...

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Bibliographic Details
Main Authors: Chih-Yung Yu, 余志勇
Other Authors: 葉宗穎
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/7bqsp5