The effect of institutional trust, perceived food safety and health benefit, and commitments on consumer’s purchase intention of traceable fresh food.

碩士 === 國立中興大學 === 生物產業管理研究所 === 106 === Since Taiwanese government enacted legislation of traceability agricultural product (TAP) as the certificated mark in 2007, numerous food safety problems have gained public attentions. Consumers are quite focus on food safety issues and health benefit of thems...

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Bibliographic Details
Main Authors: Ming-Chieh Tsai, 蔡旻潔
Other Authors: 王世澤
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/2g5e7p