The effects of brand image and Promotion on purchase intention. - A Case of Package Food
碩士 === 國立勤益科技大學 === 流通管理系 === 106 === In recent years, due to the huge market potential of the domestic packaged food retailing industry, various manufacturers have been rushing to invest in it. Various manufacturers focus on the market share and to develop their strategies. This study is to discuss...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mg3m43 |