The influence of brand image on consumer trust and purchase intention
碩士 === 國立勤益科技大學 === 流通管理系 === 106 === Domestic packaged food retailers are highly competitive, and brand image is often a key factor driving consumer buying behavior. A good brand image will encourage consumers to have a higher willingness to buy and will recommend others to buy or repeat purchases....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4yvxk9 |