Factors Influencing Purchase Intention of Singing Concert: A Perspective from Theory of Planned Behavior
碩士 === 國立成功大學 === 企業管理學系 === 106 === Nowadays, the market size of pop music is the largest among all types of concerts, and it has become the leading role in terms of revenue in music industry. In addition, live music performance of pop music is the music session that accounts for the largest in con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bm79k9 |