Exploring the Relationship of CSR and Consumer Product Response in a Product-harm Crisis – An Example of Smart Phones
碩士 === 國立成功大學 === 企業管理學系 === 106 === In recent years, there are quite a lot of product harm crises. Some are food made from harmful ingredients, and some are defected products. Meanwhile, there are more and more firms put effort into CSR to contribute to global sustainability. How will CSR interact...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/735ve5 |