Customer Perception of Bank Brand Differences-Take Union Bank of Taiwan for example
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 106 === In this study, we used the own service bank “The Union Bank” as a research case and intended to find out the weaknesses of the bank and then try to solve it and make some improvements. We compared with major competitors and identify weaknesses by compet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2bkm52 |