No One Else but You! The Influence of Social Media Content on Advertising Effects : The Moderating Effect of Product Involvement
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 106 === Over the past several years, social media have emerged to redefine the digital media landscape and, in the process, have changed the way we think about the dissemination of marketing messages. Advertisements on Facebook can be divided into four types: fan p...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cjq7a3 |