Consumers\' Product Experience Disclosure on Virtual Brand Community: From the Perspective of Privacy Calculus
碩士 === 國立成功大學 === 企業管理學系 === 106 === In the virtual brand community, customer disclosures related to product usage experience not only enable the product’s brand company to obtain customer information, but also attract potential customers to participate in brand community discussions. This research...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s7rbsp |