Intention to Participate in a Crowdfunding Campaign: A Language Expectancy and Message Framing Perspective
碩士 === 國立成功大學 === 國際經營管理研究所 === 106 === Crowdfunding is a way for entrepreneurs and young startups to gather the funds required to start their businesses. This topic has been receiving more and more attention in the academic world, but a lot of questions about success factors still remain. One such...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5s6p4a |