The Relationship of Brand Image, Relationship Quality and Customer Behavioral Intention - the Case of Banking Industry
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 106 === The purpose of this paper is to explore the relationships among brand image, relationship quality, and customer behavioral intention in the banking industry. I adopt purposive sampling to obtain questionnaire data. There are 250 questionnaires distribut...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vkwt54 |