Multiple Brand Marketing Strategy Analysis~the Example of Two Leading Underwear Brands
碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 106 === Abstract The most famous underwear brands in Taiwan are B company and A company. Their business models already change a lot for competing over 50 years. B company and A company all provided underwear product with the same brand in the market 20 ye...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x2h628 |