The Evaluation of Value of Brand Equity: The Application of Brand Decision of Food and Beverage Industry
碩士 === 國立暨南國際大學 === 兩岸高階主管經營管理境外碩士在職學位學程 === 106 === The purpose of the study is to construct a decision-making model for the valuation of brand assets in the catering industry. By using the Delphi method and Analytic Hierarchy Process method. The respondents of three scholar experts and seven inves...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/bx6ca9 |