A Study on the Influence of Campground’s eWOM and Attractiveness on the Participation Intention of Campers.
碩士 === 國立體育大學 === 管理學院 === 106 === Camping has become one of the most popular outdoor leisure activities in Taiwan, and the number of regular and campground has climbed each year, as well as the popularity of information products such as the Internet and smartphones, tablets, computers and so on. Th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g2q6q4 |