A Study of Current Sport Sponsorship and Sport Sponsorship Effects for Taiwan’s Super Basketball League

碩士 === 國立體育大學 === 體育推廣學系 === 106 === Abstract Basketball have being prevalent in Taiwan, and Taiwan’s Super Basketball League is the top of half-professional game in Taiwan. There are seven basketball teams in the league, and each team has corporate sponsorship. The number of corporate sponsorship...

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Bibliographic Details
Main Authors: CHO,HAN-WEI, 卓漢薇
Other Authors: HUANG,YUNG-WANG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/9t9ffd