An Analysis of Franchising Conflict on the Taiwan Market

碩士 === 國立交通大學 === 企業管理碩士學程 === 106 === Franchising is a ubiquitous business strategy widely popular in many industries worldwide. Franchising balances the advantages of a large cooperation, such as economies of scale, a famous brand, and established procedures with entrepreneurial flexibility at the...

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Bibliographic Details
Main Authors: Jan Fell, 孫中正
Other Authors: Tang, Ying-Chan
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/xb4xq5