An Exploration of Relationship between eWOM and Purchase Intention
碩士 === 國立交通大學 === 科技管理研究所 === 106 === Electronic word-of-mouth(eWOM) is a prevalent marking tool in recent years. It enhances the brand awareness of the enterprise, builds a strong brand image, and promotes the product in an invisible way. Most customers are used to searching online reviews before m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28vma3 |