The Influence of Social TV Multitasking Behavior on the Cross-Media Product Placement Advertising Effect
碩士 === 國立交通大學 === 傳播研究所 === 106 === Nowadays, more and more young generation users adopt social media as part of their social life. Specifically, multi-screen environment is what users consider to be the environment for online social activities. The “second-screen activity” means users interact with...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76xs4m |