Package Innovation Based on Brand Image and Product Attributes – A Case Study of Taichung Suncake Industry
碩士 === 國立交通大學 === 管理科學系所 === 106 === Suncake was originated in Taichung as a local souvenir, and due to the railway network connection, it was sold on the train and formed good reputations reaching different regions of Taiwan. Not only do Taiwanese people but also foreigners bring sets of suncake ho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c6gme4 |