Applying Theory of Planned Behavior to Analyze the Influence of Tourism Video on Travel Planning Behavior
碩士 === 國立交通大學 === 經營管理研究所 === 106 === Among the media that convey tourism information, video is an impressive one. Recently, people have become more accessible to tourism videos as the rise of smartphones, tablets and social media. Therefore, many Destination Marketing Organizations (DMO) hope to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nyzegu |