A Study of Customer Preference on Promotion Strategy and Purchase Intention – The Case of Distribution Channel of Shopee.
碩士 === 國立交通大學 === 管理科學系所 === 106 === Mobile commerce had been on the rise massively in recent years. Most people had experience of shopping on the phone. According to Forbes article, mobile shopping app usage was the growing faster than other category apps. In 2015, shopping apps for ios and Android...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s3v4bs |