The Effect of Temperature Cues on Donation Behavior: The Moderating Role of Other-benefit Versus Self-benefit Fundraising Appeals
碩士 === 國立交通大學 === 管理科學系所 === 106 === In the past, there have been many studies on the application of embodied Cognition to donation behavior. However, the research on donation behavior is rarely applied directly to the temperature cues. Therefore, this research attempts to fill the research gap in t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7hkw97 |