Three Worlds: Brand Competition Dynamics in FMCG Industry
碩士 === 國立交通大學 === 管理學院經營管理學程 === 106 === Fast Moving Consumer Goods (FMCG) is the largest market in the world. It’s not only the largest one but also a growing one. According to the forecast from Technavio, FMCG market will be growing by 4% CAGR (Compound Annual Growth Rate) every year by 2020. This...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m67j54 |