Factors Affecting Customers’ Continuous Usage Intention of Cross-Border E-commerce
碩士 === 國立中央大學 === 企業管理學系在職專班 === 106 === This research studied the influence of consumers using cross-border e-commerce through the antecedent factors (ability, integrity and benevolence) in online trust. As well as to understand whether the consumers' trust in cross-border shopping will affect...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/wvwtqn |