The Influence of Online Review Cues on Receiver Evaluations
碩士 === 國立中央大學 === 企業管理學系 === 106 === With the development of the Internet, consumers have been changing their purchase behavior, relying more and more on Online Reviews, which are more convenient and cost less. As a result, the purpose of this study is to explore whether factors composing an online...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/563k87 |