The influence of emoji in consumer reviews on credibility, product evaluation, purchase intention, willingness to recommend, and willingness to pay
碩士 === 國立中央大學 === 企業管理學系 === 106 === Online shopping is very popular nowadays. When viewing consumer reviews, emoji are often seen in reviews and are used in a variety of ways. This study is intended to discuss the effects of emoji in consumer reviews, and study whether different ratings (positive/n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/smkdjx |