The Study of Purchase Behavior on Facebook Live
碩士 === 國立中央大學 === 企業管理學系 === 106 === The emergence of live broadcasts has made timeliness possible with the popularity of smart phone and devices in recent years. People can use the mobile device to share their daily life with friends instantly. In addition to sharing life, the audience can also int...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3b5hqy |