Applying CNN on trust and loyalty data to predict customer purchasing behavior
碩士 === 國立中央大學 === 企業管理學系 === 106 === The prediction of customer’s repurchasing behavior provides competitive advantage to companies. In e-commerce, the trust and loyalty are key factors influencing repurchasing behavior. Therefore, the aim of this study was to use data driven based methodology to co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ctn6z3 |