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碩士 === 國立中央大學 === 企業管理學系 === 106 === The purpose of this study is to investigate the impact of YouTuber types and advertising value on consumer responses in the context of online advertising video. A two-factor between-subject experimental design (N = 331) was employed with YouTuber types (attractiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8p6uqw |