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碩士 === 國立中央大學 === 企業管理學系 === 106 === In recent years, many worldwide brands and companies are using narrative advertisements to attract consumers and reduce negative impression in the marketing field. Building on theories such as typical theory, category theory, ad incongruence theory, and schema tr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rn7a7g |