Exploring Effects of Internet Celebrity Endorsement in Advertising
碩士 === 國立中央大學 === 企業管理學系 === 106 === Nowadays, social network sites are becoming more and more popular. It is easier to become famous on the internet than before, and therefore Internet celebrities have become common. Furthermore, companies cooperate with Internet celebrities more frequently to adve...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cej4x9 |