Retailers' fan page analysis
碩士 === 國立中央大學 === 企業管理學系 === 106 === The posts of the fan page are one of the fastest ways for customers to gain product/service information. According to past research, frequency, type and content of the fan page posts can affect customer’s expenditure behavior towards the brand. However, the liter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b54fza |