Study on relationship between digital marketing and industrial brand reputation

碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 106 === TThe aim of this paper is to understand what impacts Industrial Purchasing Organization perception about choosing a partner from various information perceived from different digital channels posted by Industrial Supplier, that data and communication quality...

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Bibliographic Details
Main Authors: Chang, Shu-Chun, 張淑君
Other Authors: Lo, Chih-Cheng
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/29m27d