Mobile game product and consumer purchase intention
碩士 === 國立彰化師範大學 === 企業管理學系 === 106 === With the widespread use of the smartphone, mobile game is significantly expanding among smartphone users. The study was to examine the effects of mobile game product quality and service quality on consumer purchase intention. The study recruited Taiwanese mobil...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/d3gqv4 |