Influence of Innovation Capability And Customer Experience On Purchase Intention - The Mediating Role of Perceived Value
碩士 === 國立彰化師範大學 === 企業管理學系 === 106 === In a competitive environment, whether an enterprise is innovating or not becomes a key factor of the competition. The only way that makes the companies more competitive in the industry is keeping innovating and providing services which attract consumers. Althou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xskfub |