Influences of Advertising Features on Advertising Attitude and Advertising Effect on Social Media
碩士 === 國立彰化師範大學 === 企業管理學系 === 106 === In 2009, social media began to thrive. Traditional media provide a one-way collection of information, on the other side the Internet provides a two-way community with various interactive modes. On the social media platform, instantly messaging functions can eas...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6jv9gq |