Viewer’s assessment of the Emotional State and Effectiveness of YouTuber and its Video Characteristics

碩士 === 國立彰化師範大學 === 企業管理學系 === 106 === YouTuber enjoys creating video, sharing product information and vlogging their daily moments. These are the ideas to attract viewers to follow and subscribe. YouTuber become a socially influential online celebrity and popular person on the Internet. However, wh...

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Bibliographic Details
Main Authors: Wang,Ya-Hua, 王雅華
Other Authors: Huang, Lan-Ying
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/58ex7u