Using RFM model to build mobile advertising systems in mobile peer-to-peer environments
碩士 === 國立彰化師範大學 === 資訊管理學系 === 106 === Mobile devices have become an indispensable part of life. Mobile advertising provides a unique opportunity to connect with users on a personal level and it can instantly reflect the needs and decisions of individual users. Mobile advertising thus has become an...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6r2g7f |