A study on the Critical Success Factors of Innovative Marketing Strategies of Online Live Retail Service - Taking "Facebook" as an Example

碩士 === 國立彰化師範大學 === 資訊管理學系 === 106 === The online live retail service was developed because of the booming development of the Internet. Its predecessor can be said to be online auctions, and because of the booming mobile mobile devices in recent years, the development of mobile phones and computers...

Full description

Bibliographic Details
Main Authors: Lee Yi-wei, 李翊瑋
Other Authors: Huang, Hwa-Shan
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/xq7n49