Exploring the locality and meaning of tourist souvenirs
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 106 === For tourists, purchasing souvenirs provides a way to evoke memories when tourists return home and remember their tourism experiences. Previous researches have lacked a focus on the role played by the locality and characteristics of the souvenirs themselves....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2f9kx7 |