Exploring the locality and meaning of tourist souvenirs
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 106 === For tourists, purchasing souvenirs provides a way to evoke memories when tourists return home and remember their tourism experiences. Previous researches have lacked a focus on the role played by the locality and characteristics of the souvenirs themselves....
Main Authors: | Chang, Yi-Ting, 張怡婷 |
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Other Authors: | Lin, Jo-Hui |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/2f9kx7 |
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