A Study on the Model of Customer Brand Passion for Lifestyle Restaurants
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 106 === This study aims to explore the customer value, customer consume emotionand brand passion for lifestyle restaurants. A total of 363 valid survey responses are collected from two famous restaurants in Taiwan, including the “Very Very Good”and the “Good Days”...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ukt342 |