As Din Tai Fung Under the Brand Resonance, I Praise for You: The Role of Customer - Company Identification
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 106 === In the extremely competitive catering industry, establishing the "brand" is a sustainable factor. Taking Din Tai Fung as an example, this study explores the causal relationship among brand resonance, customer-company identification and customer ci...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5fmx3s |