Alishan Attachment：Destination Brand Love, Place Attachment and Destination Loyalty
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 106 === In tourism market, establishing a destination brand is conducive to the operation management of the destination, and having loyal visitors is pivotal to the competitive advantages.The purposes of the present study were to examine the relationship among tour...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/354cz7 |