The Research on Brand Image, Word-of-Mouth Marketing, Customer Satisfaction and Customer Loyalty

碩士 === 國立嘉義大學 === 管院碩士在職專班 === 106 === In recent years, tea shops have become more and more popular in Taiwanese customers’ daily life. Many people would like to buy drinks after meals. However, illegal plasticizers and contaminated additives such as tapioca pearls were found in the beverages from l...

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Bibliographic Details
Main Author: 陳輿偲
Other Authors: 李佳珍
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/9a8ykt