Using the Theory-of-Planned-Behavior (TPB) Model to Investigate Consumer’s Behavioral Intention for Residing at Retirement

碩士 === 國立東華大學 === 企業管理學系 === 106 === With the gradual increase in the elderly population, the burden becomes heavier each year. This has not only changed the demographic structure of the Taiwanese society, but also directly impacted its external social and economic environments. As Taiwan’s consumer...

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Bibliographic Details
Main Authors: Yi-Hsuan Cho, 卓怡萱
Other Authors: Sheau-Hwa Chen
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/rb6473