Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand
碩士 === 國立東華大學 === 國際企業學系 === 106 === With economic prosperity rising, Taiwanese purchasing intention for luxury goods increase gradually. This study aims to use co-branding strategy to investigate consumer's brand evaluation with its purchase intention. Besides, this study explores the perceive...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r3f5eg |