The Effect of Consumers’ Vanity Trait on Their Compulsive Purchase Behavior: Self-congruity and Product Scarcity as Moderating Factors
碩士 === 國立東華大學 === 國際企業學系 === 106 === Between people’s interaction in the open-minded value and multicultural Taiwan, from personal appearance to spiritual aspect are both the focus of comparison.To show the best of ourselves, the vanity of the consumers is easily aroused. By having external substanc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q36ab6 |