Optimization of FMCG Pricing Strategies with Multiple Sales Periods

碩士 === 國立東華大學 === 運籌管理研究所 === 106 === Among many FMCG products, toilet paper accounts for the first place in Taiwan's consumer purchasing category. The industry creates profits through the consumers by high-frequency use and purchase. Consumers have a variety of choices in terms of brands and c...

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Bibliographic Details
Main Authors: Yin-Jui Chang, 張殷睿
Other Authors: Cheng-Chieh Chen
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/v99g6v