The Impacts of Social Media on Consumer Purchasing Behaviour--Evidence from Cosmetics Purchasing Behavior of Viet Namese Female
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 106 === Today's online social media not only affects people's lifestyle, change people's buying behavior, consumers do not directly go to the store to buy the product instead buy products through online. Social media has become the most important c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/udr268 |